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VISUAL IDENTITY DESIGNED FOR JAPANESE FOOD DELIVERY.
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EN
To build this brand, we delve into oriental and Japanese culture to bring its essence and style.That's why we developed the symbol in vertical form, it was also built around the keyword “affordable food”, that's why we included Yasui.
(I) 「 安い 」- 1.(Adjective i) for economical, accessible. It also has characteristics of the Orient, such as: Calm, peaceful, serene, quiet.A perfect place for a meal.
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EN
Orange the color of salmon, one of the main products to be worked in the dishes offered, in addition, it is an exotic, penetrating color.
Orange is also considered the color of bittersweet flavors in Asian cuisine.
The pearl color that is assimilated to notoriety. The black color, on the other hand, represents elegance, both combine and contrast very well with orange, therefore, they are very important for the entire elaboration of materials, and for harmonizing the brand as a whole.
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EN
The typography follows the verticalization of the symbol, with a lot of emphasis on the name, it was also worked in an oriental style where the Han Pa Nai can be read slowly, enhancing the name.
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EN
The responsive design represents the idea that it adapts to all media, whether digital, printed and materials that have other colors in the palette. With the new application possibilities, logo creation goes beyond thinking of classic models such as vertical and horizontal models.
