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Hi everyone, we were honored to develop the namming and visual identity of this franchise chain that comes with the best oriental food and spice straight from Japan.
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NAMING CONCEPT
In this name we find the essence of the brand (Affordable oriental food). That's why “Yaki” comes from yakisoba, the flagship of the business, and “tai” comes from the word yatai. The yatai are street carts popularly known in Japan, thousands are mirrored all over the country. Welcome to yakitai, affordable oriental food!
